The story behind Team Sonnemans
Team Sonnemans
With the new Team Sonnemans, Maton, together with other specialists from his extensive network, aims to help businesses develop customer-focused, innovative business strategies as a team. Whether as a boardroom advisor, team captain for larger projects, commissioner/supervisor, or a ‘fractional CMO,’ he strives to leverage his strategic insights and leadership to help organizations thrive in a dynamic environment. His focus is on creating distinctive, relevant, and credible strategies.
Maton is not only an expert in his field but also an inspiring mentor for executive teams and younger professionals. His extensive experience, creativity, and strategic mindset make him a valuable partner for organizations seeking innovative, effective solutions and insights in a rapidly changing market.
VODW and EY
In 2018, following its acquisition by EY, VODW became part of the international Customer & Growth practice of EY Consulting, and Maton joined as a partner of EY. Here, he further enriched his knowledge and experience by working multidisciplinary with other EY practices for international companies across various sectors. His focus has been on developing innovative new business and marketing strategies and customer-centric design of commercial organizations. With his strong communication skills, he has been able to guide organizations toward sustainable growth. Maton also served as Chief Marketing Officer for EY in the Netherlands for over three years. In mid-2024, Maton stepped down as a partner at EY.
The Early Years
Maton Sonnemans is an entrepreneurial and creative team player with over 35 years of experience in strategic marketing and consultancy. After studying Business Administration at RU Groningen, Maton began his career fueled by a passion for marketing, gaining his first experience at a large advertising agency and later at a smaller consultancy firm. In 1994, he joined VODW Marketing, where he specialized in strategy and customer-centricity for large service-oriented companies. From 1998, Maton became one of the partners at VODW, one of the largest independent consultancy firms in the Netherlands, with approximately 120 professionals and offices in the Netherlands and Belgium.
